What is Outbound Marketing?

What is Outbound Marketing?


Outbound Marketing is based on the mass marketing approach that we are used to seeing in traditional marketing and advertising systems. If you are starting a new business, introducing a new service, pursuing a never-before-seen product or are new to the market, in other words, if you have not yet built an audience for whatever reason or if your target audience is not aware of you yet, then Outbound Market is exactly what you should do. The aim of this approach can be roughly summarized as reaching potential customers via various methods such as text messages, emailing, banners and one-way notifications on social media, and guiding them toward purchasing by delivering messages about your products.

However, Outbound Marketing, which is crucial for brands, can be quite costly. The advertising budget you need to allocate for a TV commercial or the retainers you should pay to agencies for a mass PR campaign are considerably high. And yet, without doing Outbound Marketing and creating brand awareness, it wouldn’t be possible to start Inbound Marketing. Therefore, you should carve yourself a place, learn, inform and raise awareness, and then start with small budgets and reach the target audience directly.

So, what steps should you take for Outbound Marketing?

Step by step

Identify your dream customers

Identify who exactly you want to reach. This is how you get to know audiences and plan when, where and how you should be present.

Distinguish yourself from competitors

Study your competitors and the target audience you share with them. Analyze how your competitors respond to the expectations of the target audience. This will allow you to make comparisons between your brand and them, come up with innovative solutions for certain expectations or make a difference by creating a new need.

Acquire contact details of your potential customers

You cannot expect people to meet their needs through you when they are not aware of your existence. Therefore, it falls on you to try and reach them, and you need to make a customer list for this. Then, you can get them to notice you across a variety of channels such as email, phone or social media, introduce yourself and take the first steps toward strong communication.

Create content to target your customers

Create useful content that will inform your target audience, answer their questions or provide details about your products or services. This will help convert the target audience that finds answers to their questions in your content to customers.

Make effective use of social media

Social media is one of the most important channels where you need to engage with your potential customers. You should show them that you are there as well and attract them with creative content and audience-focused social media ads.