What is Inbound Marketing?
Inbound Marketing can be defined as engaging with a target audience within a limited scope, and means capturing the right audience that really needs what you produce and communicating with them. For instance, you can create content in any topic you like as part of your marketing activities and put it out for the audiences to find. Whereas, if you present the right content in the right channel by understanding the expectations of the target audience that needs what you produce, then what you do becomes Inbound Marketing.
So, what steps should you take for Inbound Marketing?