Growth Marketing is our focus, not a methodology.

What is Inbound Marketing?

Inbound Marketing can be defined as engaging with a target audience within a limited scope, and means capturing the right audience that really needs what you produce and communicating with them. For instance, you can create content in any topic you like as part of your marketing activities and put it out for the audiences to find. Whereas, if you present the right content in the right channel by understanding the expectations of the target audience that needs what you produce, then what you do becomes Inbound Marketing.

So, what steps should you take for Inbound Marketing?

What is Outbound Marketing?

Outbound Marketing is based on the mass marketing approach that we are used to seeing in traditional marketing and advertising systems. If you are starting a new business, introducing a new service, pursuing a never-before-seen product or are new to the market, in other words, if you have not yet built an audience for whatever reason or if your target audience is not aware of you yet, then Outbound Market is exactly what you should do.

So, what steps should you take for Outbound Marketing?

What Is SEO-Friendly Content?

This algorithm, defined as search engine optimization, also provides several technical tools and technologies that you can benefit from. However, the key to real success is content. Without well-planned, original content, it just isn’t possible to climb to the top of the results in search engines.

So, how do we ensure that? Here are some tips!

What is Domain Name?

The system called domain name is the way numerical addresses are expressed in words. Websites publish their files via multiple servers. You use the browsers on your computer to access these servers remotely and open the files. In other words, you retrieve files encrypted with logos, images and texts from a remote server, render them via your computer’s browsers and access all of these on a website.

What is Lead Generation?

A lead refers to a potential buyer and refers to prospective customers. However, this is a very generalized description. While it is true that the word ‘lead’ is used to define users who engage or are about to engage with a product or service and who display high potential for a purchase, generalizing them simply as potential customers is not completely right. This is because lead generation actually means capturing the ones that stand out among such people and discovering how close they are to buying the said product or service. The activities carried out for this purpose are called Lead Generation. Conducted on digital channels for the most part, Lead Generation is one of the most effective ways of turning the sales cycle into a more efficient process.

What is Landing Page?

A landing page, as the name suggests, is a web page created for a product, service or a specific topic and where you want the user to land or arrive at. The landing page, which we can think of like a destination page developed about a specific topic that the user is searching for, can have a subdomain name in the address bar with the words related to the topic. This option, which can help you move higher up in search engine rankings, can become an integral part of a successful digital marketing strategy when combined with quality content that meets SEO requirements and is enhanced with subheadings. Landing pages, which basically allow you to communicate all aspects of a product, service or activity, also offer an important opportunity to ensure response.

What Is Experience Economy?

Experience economy, a term that was first used over 20 years ago, is on the rise. But what exactly do we mean when we say “experience”? The word “experience” has numerous definitions but it generally refers to a particular instance or a process of observing, undergoing, encountering something. But coined as experience economy, the term takes on a wider and deeper meaning. So what do we mean by experience economy?

What Is Remarketing?

Before we talk about the concept of remarketing, we should first look at how we define marketing. Beyond the definition of selling in a market, the concept of marketing also involves creating a market or being a part of a market. For instance, by offering a product or service, we either try to become a part of a market or create a new market for the target audience. The next stage is capturing the right audience that needs the product or service we offer, and this is where the concept of remarketing comes into play.