AI, a part of our daily lives for a while, primarily via smartphones that we share our any minute, is simply defined as "the capability of a machine to imitate intelligent human behavior"...
Even though Blockchain is an area that needs to be researched and discovered further in digital marketing, it brings forth exciting possibilities. Many people associate Blockchain technology with...
Third-party cookies are small amounts of texts that are stored in the user browsers for different purposes. These purposes include reminding a page visited or a product added to the cart. To make it...
Games, a part of our lives in different patterns since our childhood, are our most significant source of motivation... The educational, developer, and motivational side of games influencing us from...
First-party data is information collected through your tools such as websites, Google Analytics, mobile applications, social media, surveys, e-mail, SMS, CRM systems, and analytical tools. Customers...
Excluding managers and young startups who do not think the digital age is an insurmountable mountain, today's generation which has leadership skills, often underestimates social media and social...
Today, the most effective way of generating new sales is to collect leads. Collecting leads is accessing potential customers' details such as name, surname, e-mail, phone, company, and title...
In our previous blog post, we've touched upon that B2B and B2C companies differentiate at the target audience level: customers. However, it doesn't matter if one of them aims at companies and...
Developing a sales strategy for SaaS initiatives that deliver the software they develop as a service (Software as a Service | SaaS) is just as important as the quality of the software itsel...
From time to time, we can hear some misconceptions like that B2C (Business-to-Consumer) structures, which supply their products or services directly to end-users, need marketing strategies mor...
Website blogs are one of the most effective digital marketing methods for brands of all sizes to engage with their target audience, create brand loyalty, and build trust. Using this method, also...
A study conducted by Marketing Power showed that chatbots, which enable an effective and direct communication experience for users, triple the user's probability of purchasing a product. How and...
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