Excluding managers and young startups who do not think the digital age is an insurmountable mountain, today's generation which has leadership skills, often underestimates social media and social...
Today, the most effective way of generating new sales is to collect leads. Collecting leads is accessing potential customers' details such as name, surname, e-mail, phone, company, and title...
In our previous blog post, we've touched upon that B2B and B2C companies differentiate at the target audience level: customers. However, it doesn't matter if one of them aims at companies and...
Developing a sales strategy for SaaS initiatives that deliver the software they develop as a service (Software as a Service | SaaS) is just as important as the quality of the software itsel...
From time to time, we can hear some misconceptions like that B2C (Business-to-Consumer) structures, which supply their products or services directly to end-users, need marketing strategies mor...
Website blogs are one of the most effective digital marketing methods for brands of all sizes to engage with their target audience, create brand loyalty, and build trust. Using this method, also...
A study conducted by Marketing Power showed that chatbots, which enable an effective and direct communication experience for users, triple the user's probability of purchasing a product. How and...
Although marketing practices seem to be on the agenda of B2C industries, whose target audience is end-users, it is also critical for B2B industries, whose target audience is companies, especially in...
Mobile-First, an important User Experience (UX) approach, is simply a website strategy where mobile devices are prioritized. But what does Mobile-First mean exactly? Why should mobile devices be...
Today, the marketing world is being re-established on digital foundations, just like many other fields. While traditional marketing techniques are replaced by digital marketing, the methods employed...
Entering the digital world in 2016, TikTok has rapidly become popular in more than 150 countries around the world, specifically in Asian countries, the United States, Turkey and Russia. In 201...
With the rapid development of technology and its involvement in all areas of our lives, many routines such as communication preferences, social activities, and consumption habits are now moving to...
Certified as MSB since 2018