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How to use AI (artificial intelligence) in digital marketing?

How to use AI (artificial intelligence) in digital marketing?

06 Ekim 2021

AI, a part of our daily lives for a while, primarily via smartphones that we share our any minute, is simply defined as "the capability of a machine to imitate intelligent human behavior&quot...

The Importance of Blockchain Technology in Digital Marketing

The Importance of Blockchain Technology in Digital Marketing

13 Eylül 2021

Even though Blockchain is an area that needs to be researched and discovered further in digital marketing, it brings forth exciting possibilities. Many people associate Blockchain technology with...

How will the end of third-party cookies affect advertisers?

How will the end of third-party cookies affect advertisers?

31 Ağustos 2021

Third-party cookies are small amounts of texts that are stored in the user browsers for different purposes. These purposes include reminding a page visited or a product added to the cart. To make it...

What is Gamification?

What is Gamification?

16 Ağustos 2021

Games, a part of our lives in different patterns since our childhood, are our most significant source of motivation... The educational, developer, and motivational side of games influencing us from...

What is First-Party Data and how to use it in digital marketing?

What is First-Party Data and how to use it in digital marketing?

03 Ağustos 2021

First-party data is information collected through your tools such as websites, Google Analytics, mobile applications, social media, surveys, e-mail, SMS, CRM systems, and analytical tools. Customers...

5 Strategies to Collect Leads with Social Media Marketing

5 Strategies to Collect Leads with Social Media Marketing

14 Temmuz 2021

Excluding managers and young startups who do not think the digital age is an insurmountable mountain, today's generation which has leadership skills, often underestimates social media and social...

7 Lead Generation Strategies

7 Lead Generation Strategies

06 Temmuz 2021

Today, the most effective way of generating new sales is to collect leads. Collecting leads is accessing potential customers' details such as name, surname, e-mail, phone, company, and title...

4 B2C Marketing Tactics B2B Companies Should Implement

4 B2C Marketing Tactics B2B Companies Should Implement

15 Haziran 2021

In our previous blog post, we've touched upon that B2B and B2C companies differentiate at the target audience level: customers. However, it doesn't matter if one of them aims at companies and...

The 4 Most Effective Sales Strategies for SaaS Products and Initiatives

The 4 Most Effective Sales Strategies for SaaS Products and Initiatives

01 Haziran 2021

Developing a sales strategy for SaaS initiatives that deliver the software they develop as a service (Software as a Service | SaaS) is just as important as the quality of the software itsel...

How should you develop your website for B2B marketing?

How should you develop your website for B2B marketing?

19 Mayıs 2021

From time to time, we can hear some misconceptions like that B2C (Business-to-Consumer) structures, which supply their products or services directly to end-users, need marketing strategies mor...

7 Steps to improve user experience in blog content

7 Steps to improve user experience in blog content

05 Mayıs 2021

Website blogs are one of the most effective digital marketing methods for brands of all sizes to engage with their target audience, create brand loyalty, and build trust. Using this method, also...

Live chat tools triple your sales!

Live chat tools triple your sales!

20 Nisan 2021

A study conducted by Marketing Power showed that chatbots, which enable an effective and direct communication experience for users, triple the user's probability of purchasing a product. How and...