Although marketing practices seem to be on the agenda of B2C industries, whose target audience is end-users, it is also critical for B2B industries, whose target audience is companies, especially in...
Mobile-First, an important User Experience (UX) approach, is simply a website strategy where mobile devices are prioritized. But what does Mobile-First mean exactly? Why should mobile devices be...
Today, the marketing world is being re-established on digital foundations, just like many other fields. While traditional marketing techniques are replaced by digital marketing, the methods employed...
Entering the digital world in 2016, TikTok has rapidly become popular in more than 150 countries around the world, specifically in Asian countries, the United States, Turkey and Russia. In 201...
With the rapid development of technology and its involvement in all areas of our lives, many routines such as communication preferences, social activities, and consumption habits are now moving to...
The coronavirus pandemic, which left its mark in 2020, is rapidly digitalizing the whole world. This transformation wave brings a new dimension to digital marketing projects. According to researc...
The COVID-19 pandemic, turning the daily routine of people and the industrial dynamics upside down, has accelerated the digital transformation wave -which has recently been on the rise- at a great...
LinkedIn is a social network used by professionals to build business network with over 630 million users worldwide as of 2020. Professionals appear in this platform with their CVs; in other word...
How valuable is a video if a picture is worth a thousand words? A forward-looking marketing strategy that integrates engaging videos into your marketing campaigns, the basic principle of video...
As the fruit of the technological era, digitalized interpersonal communication affects not only social life but also consumer behavior. The rise of text messages in interpersonal communication steers...
The most common methods we hear of driving more traffic to the website are SEO (Search Engine Optimization) and PPC (Pay Per Click) when it comes to digital marketing. These two digital marketing...
The digital marketing industry has been going through a major transformation recently, and it will be right to say that all spotlights are turned towards digital marketing techniques. SEO is one of...
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